FEATURES OF COGNITIVE MARKETING IN BEHAVIORAL ECONOMY
نویسندگان
چکیده
The article considers the prerequisites for emergence of cognitive marketing on border economics and psychology. main changes in approaches to entrepreneurship today are shown, example, production sales cycle has become more personalized consumer, this is reflected business processes suppliers, manufacturers, intermediaries, customers behavior direct consumers. It shown that marketing, contrast traditional, does not involve only analysis existing needs potential consumers, but focused formation these through spread ideas a certain lifestyle consumption. That is, demand goods consequential effect previously formed consumer behavior. information differences concepts traditional particular emphasis value - product or service can be by manufacturer seller before sale, after using service. outlines scheme process forming consciousness company implements elements marketing. consists following elements: providing knowledge about consumption; new needs; positioning prism opportunities meet needs. classification tools given. In most general grouping all them divided into 2 groups: instrumental socio-psychological. peculiarities some used activities enterprises, research methodology ZMET, which belongs socio-psychological group, considered. been proven relatively young, extremely interesting practically oriented science, results work large number businesses improve their efficiency.
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ژورنال
عنوان ژورنال: Internauka
سال: 2022
ISSN: ['2520-2294', '2709-5444']
DOI: https://doi.org/10.25313/2520-2294-2022-6-8088